Abdul Rehiman Parkar, growth operator in Dubai
Paid media, creative, automation and the websites that hold them together.
I connect them, so a click becomes a conversation, a lead becomes a follow-up, and every result can be traced back.
The cost of a WhatsApp sales conversation, after campaigns were rebuilt around product, language and bookings.
The ad, the audience, the offer, the follow-up or the data pipe.
Tracking and lead routing go in before spend goes up.
Each channel gets a job. Creative speaks to one buyer at a time.
Follow-up starts the moment a form is submitted.
Judge on bookings and registrations. Move budget weekly.
Three growth systems and two websites. Each one solved a different part of the chain, from the first ad to the last click.
Around 99% of acquisition ran click-to-WhatsApp. Campaigns were split by package and by English and Arabic, each with its own tracking code.
When cheap enquiries stopped turning into bookings, the audience, hook and price presentation changed before the budget did.
AED 21 → AED 7 per conversation. ~7% close rate in the peak month.
Full case study in progressA free B2B expo makes form fills cheap and untrustworthy. Meta and LinkedIn got different jobs, Meta was geo-tested across six Canadian city markets, and paid leads were matched against real registrations.
Then Meta reported 13 leads and the sheet showed 3. The campaign hadn't failed. The pipe had.
Event runs 20–21 October 2026 in Mississauga. Registration results published after the event.
FEAST Canada is a new trade exhibition for food and beverage manufacturing technology. Exhibiting companies are what make a show worth attending, so the first campaigns speak to them: equipment, automation and software suppliers who want to reach Canadian manufacturers.
One lean Meta campaign, LinkedIn targeting by job title and industry, lead forms that ask the right qualifying questions, and one clear next step: request the exhibitor prospectus.
Campaigns in build. No results claimed yet.
Design Space designs and builds bespoke exhibition stands and event experiences. Its website needed to feel as crafted as its work. A complete revamp, from positioning down to code: new art direction, content built around the company's own method, a large-format portfolio and a dedicated Our Work page.
Custom WordPress pages with their own navigation, type system and restrained motion. Then a careful move off Wix without touching the company's email.
Visit designspace-me.comExhibition architecture
A real moment from GDCC Canada 2026
Someone signs up from an ad. Their details flow automatically into a spreadsheet, the team is alerted, and a follow-up goes out.
13 people signed up. Only 3 reached the spreadsheet. The ad dashboard still showed 13, so nothing looked wrong.
A test sheet showed all 13 records. The gap was in the connection between the ad platform and the sheet, so I rebuilt it.
All 13 records recovered, and the pipe rebuilt so every new sign-up now reaches the team.
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AI creative lab
Plan the shotsCinematic travel concepts for Thailand, Morocco and the Maldives, planned shot by shot.
Keep the charactersThe same traveller, consistent from scene to scene.
Write the voiceVoice-over storytelling, cut to the edit.
Cut for performanceThen trimmed into ad variants a campaign can test.
50+ corporate and MICE events of up to 180 people. 25+ gym partnerships.
Website rebuild and automation. +60% traffic, 40% less team workload.
B2B tech demand across search, social, SEO and email. +65% paid leads, +40% traffic.
Seasonal campaigns, PR and newsletters. +25% social-driven traffic.
The WhatsApp acquisition engine. 2.5% → 7.5% conversion rate.
Integrated paid media across Google, Meta and LinkedIn. Now GDCC and FEAST.
I didn't start in marketing. I started in sports management and events, running corporate off-sites and MICE programmes for groups of up to 180 people, where every detail had to land on the day.
Since then I've made the ads, built the websites and wired up the automation behind them, for travel brands, B2B events and tech companies.
Along the way I noticed something: most businesses don't need more leads. They need to stop losing the ones they already have. That's the part I enjoy fixing. And yes, I use AI every day, to move faster, not to do the thinking for me.
Pick what you need. Here's how I'd build it.
Ads running, enquiries coming in, but the bookings aren't following?
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