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Impressions served

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Dubai, UAE — available now

Spend is easy. Turning it into conversations isn't.

I'm Abdul Rehiman Parkar. For nine years I've built the funnels that carry a stranger from an ad impression to a signed deal — in the categories where a human closes the sale. Travel, property, healthcare, B2B events. Budgets from AED 3K to AED 40K a month.

Run the numbers See the work
−81%

Cost per lead
B2B campaign, Canada

12.5:1

Return on ad spend
net revenue, best month

Stage 01 / Traffic
12,000
Total spend, AED

AED 10,000 of Meta media plus AED 2,000 of WhatsApp charges. Anyone can spend it.

Stage 02 / The drop
2.5%
Started a conversation

Ninety-seven in every hundred never opened a conversation. Not a traffic problem — a first-line problem.

Stage 03 / The fix
7.5%
Three times as many

Same budget, same audience. Different hook, different opening message, tested week after week.

Stage 04 / Revenue
12.5:1
Return on net revenue

AED 1.5M of bookings from AED 12,000 of spend in the best month. Commission, not gross.

The channel

99% of it
happens here.

Click-to-WhatsApp barely registers in Western marketing. In the Gulf it's how travel, property and healthcare actually acquire customers — and almost nobody optimises it properly.

Inbound / click-to-WhatsApp
Interactive

Run the numbers
on your budget.

Real conversion rates from a live travel account. I've run campaigns from AED 3K to AED 40K a month — drag it to wherever you actually sit, then flip the switch to see what the optimisation was worth.

Monthly ad spend

AED12,000

↔ Drag the slider to set your monthly budget

1,714
WhatsApp
conversations
AED 7
Cost per
conversation
120
Bookings
7% close rate
1.50M
Booking value
AED
Ad spendAED 12KAED 10K Meta + AED 2K WhatsApp
Net revenueAED 150Kat 10% retained margin
Return12.5:1on money actually kept
Assumptions — AED 7 per WhatsApp conversation (AED 21 before the rewrite) / 7% conversation-to-booking / AED 12,500 average booking / 10% retained margin (actual range 8–15%). Spend covers Meta media and WhatsApp conversation charges.
Modelled on a real account. Your numbers will differ, and that's the first thing I'd want to look at.
Selected work

Five problems,
solved.

Case 01 / Travel & tourism, Dubai

Al Maqam

Digital Marketing Specialist
Aug 2023 – Dec 2024
AED 12K monthly spend, peak month

Problem

Ads were pushing clicks into WhatsApp, but only one in forty became a real conversation. The media buying was fine. Everything after the click was leaking.

Move

I stopped optimising for cheaper clicks and started optimising the first line a customer reads. Hooks, offer framing and opening messages tested week after week, with segment-specific creative replacing one-size-fits-all campaigns.

Result

Three times as many clicks turned into conversations — same budget, same audience, same market.

Clicks that started a conversation

2.5%
Before
7.5%
After

12.5:1

Peak ROAS, net revenue

AED 1.5M

Bookings, best month

Takeaway

Most accounts don't have a traffic problem. They have a first-message problem — and it's far cheaper to fix.

Case 02 / Organic & AI visibility

Orient Holidays
& Al Maqam

Two group websites
Rebuilt 2026
SEO, content & web

Problem

Both brands ran on paid media alone. Orient Holidays had no analytics installed at all — no GA4, no Search Console — so organic performance wasn't just poor, it was invisible. Nothing could be measured, so nothing could be improved.

Move

Rebuilt both sites around how travellers actually search, and instrumented them properly from day one. Then published destination guides and holiday FAQs written for UAE travellers — the questions people genuinely type — rather than generic brochure copy.

Result

844 queries ranking across the two sites, 328 organic clicks and 30 contact enquiries in 28 days. On the newer site, ChatGPT already sends more sessions than Google — the content is being surfaced by assistants while it is still climbing Google.

Search Console — last 28 days

Al Maqam

314Clicks
10KImpressions
8.6Avg. position
635Queries ranking

Orient Holidays — first month live

209Queries ranking
1.97KImpressions
57%Scroll depth
0Tracked before rebuild

ChatGPT

is the single largest external referrer to Orient Holidays — ahead of Google, over the same period.

Traffic now arrives from

Google ChatGPT Copilot Bing Instagram Snapchat

Orient Holidays had no analytics at all before the rebuild — its first month of data is the first the brand has ever had on organic search. It now ranks on non-branded intent terms such as “beach holidays from Dubai” and “Seychelles holiday packages from Dubai”.

Takeaway

Content written the way people actually ask questions gets surfaced by more than one search engine.

Case 03 / B2B exhibitions, three continents

Vertex Next

Digital marketing consultant
Consulting engagement
Mid five-figure AED budgets

Problem

Three international B2B exhibitions — power and water infrastructure in Lagos, IoT across West Africa, data centres and cloud in Ontario. Each one needed two completely different audiences filled at the same time: thousands of free delegate registrations, and a much smaller number of exhibitors and sponsors worth several thousand dollars each. One campaign cannot do both well, and most event marketing tries anyway.

Move

Split the funnel in two and stopped pretending it was one. Volume campaigns on Meta and Google carried registration, optimised on cost per registration. LinkedIn carried the exhibitor and sponsor side, targeted by job title and company against a defined list of infrastructure, telecom and energy accounts, optimised on cost per qualified enquiry — a number many times higher, and worth every dirham of it. I pushed them to lift LinkedIn targeting to manager level and above rather than buying reach across the whole job function: fewer people, better people, cheaper outcome. Separate landing pages, separate tracking, separate reporting, so neither number could hide inside the other.

Result

On the Canadian event, cost per lead fell from AED 22.71 to AED 4.36 — an 81% reduction on the same campaign, from tightening targeting and rebuilding the creative. The structure itself proved repeatable across three markets I don't live in, in English, to audiences that buy nothing like a Gulf consumer does.

The programme

Global Data Centre & Cloud Expo — cost per lead

AED 22.71Before
AED 4.36After

Power & Water Nigeria & IoT West Africa — Lagos

Co-located programme. Shared audience infrastructure, separate registration funnels and creative. The Lagos edition drew around 5,000 visitors to the Landmark Centre.

Ontario, Canada

North American enterprise audience: data centre operators, hyperscalers, cloud providers, enterprise CIOs. LinkedIn targeting narrowed to manager level and above.

−81%

cost per lead on the Canadian event, on the same campaign — from narrowing the audience rather than widening the budget.

Sponsors these events sold to

Schneider Electric ABB Siemens Eaton Corning Equinix

Cost-per-lead figures are from the paid media I ran. Full event results sit under NDA and cover PR, email and other activity I wasn't part of — so I don't claim them. The 5,000 attendance figure is the event's own published number, not a campaign result.

Takeaway

Budget size doesn't change the discipline. It changes how many things you can test at once — and how fast you find out you were wrong.

Case 04 / B2B tech, Dubai

Hirecraft

Digital Marketer · 2021–2022 · AED 30K+ monthly spend

A services business with a long sales cycle and no dependable source of inbound enquiries. Paid and organic ran as separate efforts, neither feeding the other. I put search intent at the centre of both — SEO earning the qualified traffic it could, paid covering the terms organic couldn't reach yet, and creative tested against cost per lead rather than clicks.

+65%
Paid lead volume
+40%
Organic traffic
Case 05 / Sports, Mumbai

Bayside

Marketing & Technology Executive · 2019–2020

The site was slow, awkward to use, and every content change needed a developer — so it rarely got updated. Marketing was bottlenecked by its own infrastructure. I rebuilt it around how people actually moved through it, instrumented it so performance could be measured, and added automation that let the team publish without waiting on anyone.

+60%
Site traffic
+30%
UX performance
−40%
Team workload
What I do

One operator,
the whole funnel.

What people say

Not just
my word.

Abdul managed our campaign budgets across Power & Water Nigeria, IoT West Africa and our Global Data Centre & Cloud Expo in Canada. He understood that an exhibition has to fill two very different rooms at once, and built delegate registration and sponsor outreach as separate efforts with separate measurement. His willingness to work across unfamiliar markets set him apart.
Andrew WattsCGO, Vertex Next
An indispensable resource for all tech solutions, from website development to mobile app platforms. He has consistently provided innovative digital marketing strategies to enhance reach on social media.
Rujuta KarnikDirector, Bayside Sports
Up to date with the latest tech and understanding of SEO, SEM, analytics and social media marketing. Quick turnaround, gets the job done without a fuss. Reliable and trustworthy.
Dhiren SapruMarketer, Designer & Video Editor
No project is too much trouble with Abdul Rehiman — someone who can simplify what can be very complex. He translated exactly what I wanted into my website, and the result surpassed all my expectations.
Shahina SiddiquiExecutive Director, ISSA Canada
The smoothest experience I’ve had with a web designer. He knew exactly how I wanted my website to look, which let me trust his judgement and let him do what he does best.
Nabil AnsariOwner, Rank Wizards
He cared about both my websites as much as I did, followed up regularly on changes and got things done well before deadline. He’s got ideas, and mixes them with mine to create something better.
Mohammed UmarNike Athlete & FIFA FM Ambassador
Abdul turns cooperation into an engaging win-win. His professionalism and healthy perfectionism always motivated me to do my own part better, and he raises the motivation of the whole team.
Santosh JethwaniCo-Founder, GoAdvenco
An excellent and hard-working professional with innovative ideas. His meticulous thinking and systematic planning consistently produce quality work.
Sourav BasuDirector, MyTutorials

Hover to pause

Motion & video

Work that
moves.

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Hover to pause · click any clip to open it full size

Toolkit

What I actually
work in.

Google AdsWhatsApp Business APIGA4ChatGPTWordPressAdobe PhotoshopZoho CRMMeta AdsWatiClaudeGoogle AdsWhatsApp Business APIGA4ChatGPTWordPressAdobe PhotoshopZoho CRMMeta AdsWatiClaude
Looker StudioMeta Conversions APIServer-side GTMHubSpotGoogle Ads Editorn8nLooker StudioMeta Conversions APIServer-side GTMHubSpotGoogle Ads Editorn8n
Zoho SalesIQTag ManagerAdobe After EffectsMake.comHiggsfieldWixFreshworksLinkedIn AdsRespond.ioSEMrushZoho SalesIQTag ManagerAdobe After EffectsMake.comHiggsfieldWixFreshworksLinkedIn AdsRespond.ioSEMrush
TikTok AdsSearch ConsoleOpenArt AIGupshupElementorRank MathAdobe IllustratorCapCutSnapchat AdsAdobe Premiere ProMailchimpCanvaTikTok AdsSearch ConsoleOpenArt AIGupshupElementorAdobe IllustratorCapCutSnapchat AdsAdobe Premiere ProMailchimpCanva

Hover to pause · filter to narrow

Track record

Nine years,
five markets.

2022 — Now Orient Travel & Tourism Group Dubai · one employer, three roles
2025 — NowAssistant Supervisor, MarketingOrient Travel
2023 — 2024Digital Marketing SpecialistAl Maqam · group company
2022 — 2023Marketing SpecialistOrient Travel
2021 — 2022Digital MarketerHirecraft · Dubai
2019 — 2020Marketing & Technology ExecutiveBayside Sports · Mumbai
2016 — 2019Earlier rolesAdventure Station · Sportobuddy · Tusya

Alongside — independent consulting

ConsultingDigital Marketing ConsultantVertex Next · Lagos · Ontario
ConsultingDesign & Content ConsultantUnited Overseas Bank · Singapore
Master's, Sports Management Adv. Diploma, Digital Marketing Google & HubSpot certified English · Hindi · Marathi Transferable UAE visa 30 days' notice
Contact

Let's talk about
your funnel.

abparkar@gmail.com
+971 58 530 1808 LinkedIn Download CV
If you're hiring

Marketing manager roles

Performance, growth, B2B demand gen or event marketing. Nine years, five of them in the UAE. Transferable employment visa, 30 days' notice, available for interview this week.

Send the role →
If you need the work done

Freelance & consulting

Account audits, click-to-WhatsApp builds, campaign rescue, B2B collateral. Past clients include Vertex Next and United Overseas Bank. Tell me your monthly spend and what it's currently returning.

Start a project →